There\u2019s new evidence that unhealthy food cravings can be\ncrushed in as few as two minutes with one simple trick.<\/p>\n\n\n\n
How the duration of a\nscent affects cravings<\/strong><\/p>\n\n\n\n University of South Florida researchers did some experiments\nto determine how the ambient scent of certain foods might impact someone\u2019s\ndecision to eat or purchase healthy or unhealthy foods.<\/p>\n\n\n\n Using the aroma of health foods, such as apples or\nstrawberries, as well as the aroma of unhealthy foods, such as pizza or\ncookies, they found that there\u2019s a particular time limit related to food\nchoices.<\/p>\n\n\n\n People exposed to the scent of unhealthy food for 30 seconds\nor less were more likely to choose unhealthy foods. But when they were exposed\nto the aroma of unhealthy foods for at least two minutes, they were more likely\nto make healthy food choices!<\/p>\n\n\n\n Aromas affect\ncravings in multiple settings<\/strong><\/p>\n\n\n\n The experiment was done in a middle school cafeteria with\napproximately 900 children over three days, in a lab and in a grocery store.\nThe results were all similar. It\u2019s also worth noticing that the healthy and\nunhealthy foods\u2019 scents didn\u2019t affect how much money the people spent at the\ngrocery store, though it did affect what they purchased. When the scent of chocolate chip cookies was\npresent for more than two minutes, customers purchased fewer unhealthy foods.<\/p>\n\n\n\n As the authors of the study explain, \u201cWe propose that this\noccurs because scents related to an indulgent food satisfy the reward circuitry\nin the brain, which in turn reduces the urge for actual consumption of\nindulgent foods. Using cookie-scented air fresheners or scented candles could\npossibly nudge healthier choices at home.\u201d<\/p>\n\n\n\n The study\u2019s results were published in the Journal of Marketing Research.<\/em><\/p>\n\n\n\n Although more research has to be done, there may be enough\ninformation to help you fight your cravings. The next time you smell unhealthy\nfoods, make sure you sniff it for at least two minutes. <\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s new evidence that unhealthy food cravings can be crushed in as few as two minutes with one simple trick. How the duration of a scent affects cravings University of South Florida researchers did some experiments to determine how the ambient scent of certain foods might impact someone\u2019s decision to eat or purchase healthy or […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[703],"tags":[955,771,732,784],"class_list":["post-13290","post","type-post","status-publish","format-standard","hentry","category-weight-loss","tag-craving","tag-food","tag-nutrition","tag-weight-loss"],"_links":{"self":[{"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/posts\/13290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/comments?post=13290"}],"version-history":[{"count":0,"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/posts\/13290\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/media?parent=13290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/categories?post=13290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.healthymale.com\/blog\/wp-json\/wp\/v2\/tags?post=13290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}